Extending the borders of what’s possible through innovation.

We are a team of innovators building products to help foster financial inclusion in the African continent.

Our Core Values are wrapped into the word FOCUS

  • Futuristic: We are one step ahead in the technology ecosystem. We are indeed the future.
  • Optimistic: We reflect a positive mindset in all we do. No bad vibes here.
  • Credible: We are committed to being dependable, result-oriented and satisfactory.
  • Unorthodox: We are different and do not always follow the crowd. We work in unique and uncommon ways.
  • Service: Everything we do is for the benefit of our customers. We derive joy in providing value to them.
TIMELINE

Journey of consistently pushing diversified and impactful products.

  • 2015
    HOW WE STARTED

    We piloted as the first digital lender in Africa’s largest market.

  • 2017
    YC

    In 2017, we became the first lending company in Africa admitted into Y combinator, and launched the B2C loans under Aella Credit.

  • 2018
    TAKING SHAPE

    Acquired over 350,000 users within the first year of running B2C loans.

  • 2019
    GIANT STRIDES

    Launched the Aella App on iOS and acquired 500,000 users.

  • 2020
    BREAKING FRONTIERS

    We launched two products, Aella Care and Aella Wallet, and exceeded 1 million users on the Aella app.

  • 2021
    NEXT STEPS

    Integrated into the credal network to use the power of OpenFi to revolutionize credit scoring in emerging markets via the blockchain.

    Launched debt-as-a-service for micro businesses in Africa and integrated with over 135,000 agents.

    Improved Aella Care by integrating into three of the top five insurers in West Africa and launching the first retail insurance marketplace.

    We will continue to expand our infrastructure into the largest emerging markets in the coming years.